Remove 2022 Remove Crisis Remove Ethics Remove How To
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

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Book review: Everyday Communication Strategies

Wadds Inc.

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

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How to become an IoD Chartered Director

Wadds Inc.

To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis. Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction.

How To 52
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Book Review: Can Marketing Save the Planet

Wadds Inc.

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. It attempts to address the challenges of the tension between market-led consumerism and the climate crisis, calling on practitioners to embed sustainability in their work.

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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

The important thing is again how to get out of such a situation and how a politician reacts and behaves, and I am not referring only to Prime Minister Petkov, I am also referring to many other politicians on both the left and the right side. How should they explain, and should the affected individuals even explain this?

Ethics 52
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Un-Earthing The Real Story

PR in High Definition

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.