Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
Konnect Agency
MARCH 7, 2022
In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.
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Konnect Agency
MARCH 7, 2022
In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.
Prohibition
DECEMBER 2, 2022
— BrewDog (@BrewDog) November 7, 2022. The film was a great way to build excitement for the 2022 World Cup, but also brought viewers a sense of nostalgia for all the previous tournaments and results they’ve seen. — ITV (@ITV) October 22, 2022. pic.twitter.com/5OTA9Gn71G. It’s coming to your home.
Prohibition
OCTOBER 19, 2022
— Erik Davis (@ErikDavis) September 24, 2022. Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern.
Sword and the Script
MARCH 1, 2022
The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. NOT an editorial placement. Are you kidding?
Doctor Spin
JANUARY 8, 2022
The Generational Disconnect in PR. Organisations are left with impossible choices with many new digital industries and specialisations. Having truckloads of agencies adds complexity and kills ROI. Digital PR specialists must share what they do, how they do it, and why. What should an organisation do? The outcome?
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