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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

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Blowing Your Own Horn Falls Flat. When it Comes to Reputation, Third-Party Validations Bring True Harmony.

Reputation Us

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online. And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

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Maxim Behar Among PRCA MENA Regional Award Judges 2021

Maxim Behar

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

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World Press Freedom Day Celebrates 30th Anniversary & Pays Tribute to Fallen Journalists

Newsfile

Also, WPF celebrations will take place in local, national or regional events around the world. Moreover, this represents an almost 50% increase from 2021. At least 67 journalists and media workers were killed during the year–the highest number since 2018 and an almost 50% increase from 2021.

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What’s hot in tech right now?

PR in High Definition

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term.

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