Why PR Needs to Get Over its Strong Aversion to Sponsored Content
Sword and the Script
AUGUST 24, 2021
One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. However, I don’t think that’s what happened here. PR’s strong aversion to anything paid.
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