Remove 2021 Remove Ethics Remove International Remove Technology
article thumbnail

10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.

Ethics 178
article thumbnail

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Essential Cybersecurity Insights for Business Leaders

Stern + Associates

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

article thumbnail

The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

article thumbnail

Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
article thumbnail

Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Communications technology. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey.

Survey 121
article thumbnail

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. If you're self-employed you’ll have your own personal plan.

Tools 115