Communications Conversations
JANUARY 28, 2021
That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.
Landis PR
MARCH 20, 2023
Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.
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Sword and the Script
DECEMBER 21, 2021
Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Issues from 2021 to carry-over. The first is the tight market for talent. Happy New Year!
Sword and the Script
JULY 27, 2021
That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind. The media relations struggle is real.
Critical Mention
OCTOBER 25, 2021
The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In his spare time, Eric loves to play as much golf as possible at courses across the country.
Sword and the Script
FEBRUARY 16, 2021
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Keep your content marketing separate and distinct. Put your audience first. Did you know?
wiredPRworks
APRIL 20, 2022
Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Her podcast, Growing Social Now, launched in 2021. Facebook [link].
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