Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. That piece of sponsored content proved to be a strategic use of paid media to augment media outreach. Can sponsored content be credible ?

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021. Content creation is merely experiencing the next wave of its evolution.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Based on those efforts, here are a few innovations that are helping PR do a better job. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Content picks. Media monitoring. Media relations.

Software 85

Software Case Study Pitching Technology 85

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 28, 2022

Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. billion in 2021 . billion in 2021. The average blog post was 1,376 words in 2022.

B2B 116

B2B Marketing Survey Software 116