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How Does a Business Press Release Differ From Advertising?

PR Fuel

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

You buy some advertising and magically you also start getting coverage. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. PR has traditionally had a strong aversion to advertising , so the answers surprised me.

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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

The platform isn’t saturated with advertising, but many B2C companies are already active. It’s vital to take a step back from promotional advertising. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture.

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8 Hidden Press Release Distribution Channels You Need to Know

Newsfile

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

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Maxim Behar's Experience as an Author

Maxim Behar

Until now I have written 5 books and the 6th one I hope will be on the market in February 2021 as it is almost ready. And finally… my next book “2020: New World is Here” will be published both on Amazon and locally in February 2021, it is almost ready and the title is self-explanatory. What’s the best way to market your books?

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How to Prepare a PR Crisis Plan

Prohibition

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. For more interesting articles from us on PR in a crisis check out some of our other articles: The Top Ten PR Crises of 2021. Final Thoughts. The top 11 crises of 2020.

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