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Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising

Agility PR Solutions

By the end of 2021, native ad spend in the US alone is expected to increase by 21 percent, contributing to a rising spend globally that is predicted to reach $400 billion by 2025. With consumers looking at native ads 53 percent more frequently than display ads, it’s unsurprising that this newer form of advertising […].

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

“It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

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The future of social is selling–and it’ll be live-streamed

Communications Conversations

made at least one social commerce purchase in 2021. And according to Accenture, social commerce will nearly TRIPLE by 2025. Pac-Sun, Bloomingdale’s, L’Oreal, Bobbi Brown, Nordstrom and Petco are just a few of the brand with track records of live-streaming social shopping events in 2021. Insider Intelligence says 35.9%

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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

In February of this year, Marriott announced they would more than double the All-Inclusive Portfolio to 33 properties by 2025 with properties in the Caribbean and Latin America including Mexico, Dominican Republic, Jamaica, St. Aynat: Marriott initially announced their foray into the All-Inclusive Platform in August 2019.

Travel 109
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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

million users in 2021. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. By 2025, we want to be helping more than a thousand companies and corporate comms teams with their day-to-day work. Exciting times ahead!

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. As it grows worldwide by observing more developed markets, it can pave the way for a broader landscape of shopping-enabled media.