Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Newsjacking.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Bianchi Biz Blog

AUGUST 23, 2021

Can you tell us what types of stories, trends or issues are on your radar now? To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat.

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

SEPTEMBER 20, 2021

Can you tell us what types of stories, trends or issues are on your radar now? But the two biggest trends I see today are pretty obvious: autonomy and electric vehicles. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ).

Meeting 66

Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them.

Writing 92

Writing How To Print Corporate 92

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. A deluge of pitches. “75%

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. What advice do you have for PR people that want to pitch you?

Meeting 95

Meeting Report Automotive Real Estate 95

Sword and the Script

JANUARY 1, 2019

If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey.

Content Marketing 60

Content Marketing Survey B2B Google 60

Bianchi Biz Blog

JANUARY 25, 2021

I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. Can you tell us what types of stories, trends, or issues are on your radar now? people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching. Daily News and J.D. Power, amongst others.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. 5 Years of Blogging Statistics, Data and Trends. * * *.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Bianchi Biz Blog

OCTOBER 19, 2023

We expect this trend to continue, as these “old-line” companies continue to transform themselves, evolve to meet new challenges and expand their product lines to offer advanced technologies for tomorrow’s vehicles – in support of emerging electric, software-defined, connected, automated, smart and shared vehicles.

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. A company called iPRsoftware , “exposed data on 477,000 media contacts, including 35,000 hashed user passwords, to the public internet,” according to Greg Otto , the editor-in-chief for CyberScoop. 6) Burrelles partners with TVEyes.

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. This trend will impact all publishers. Every employee needs media training. Public relations won’t become any easier in 2021.

Marketing 167

Marketing Employee Content Marketing Training 167