Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Konnect Agency

JANUARY 17, 2020

Survey data from Mediakix shows that in 2019, 80% of marketers found influencer marketing effective and nearly two-thirds increased their overall budgets. Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter.

Social Media 87

Social Media Trends Media Instagram 87

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images. We’re so glad everyone is talking about our water!,” 2 - Surprise! “The

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images. We’re so glad everyone is talking about our water!,” 2 - Surprise! “The

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Top nine PR crises so far for 2019. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. And so even back in like 2019, Matt and I had. Does internal linking have a measurable effect on ranking? What can you tell us about your new SEO tool, Positional? And I’ve probably bought just about every SEO tool you can buy at some point or another.

Internal 118

Internal International Insurance Insurance 118

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. 16: How the consumer driven news cycle changes PR measurement. Paul: Consumers have tried to educate themselves in this new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. But, most importantly, the point of this plan is not to sit on a shelf gathering dust-it is for communicating with your public, whether through proactive measures or on the fly. Top nine PR crises so far for 2019.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111