Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

Communications Conversations

JUNE 14, 2019

and international. I also think social teams should be run by people with comms (or journalism, in some cases) backgrounds. And, a great content builder is worth his or her weight in gold in 2019. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff.

Resources 92

Resources Social Media Media Measurement 92

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” If media relations is hard, so too is journalism and reporting. Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Fewer journalists, more PR people. Repurpose it.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 114

Study Survey Infographics B2B 114

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 107

Brand Branding Reputation Corporate 107

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. 2020 TBA (September 3 - 6, 2019 | Boston, MA). Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Facebook (2019 – Present). ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. Host : You mean the main inflation measure for this generation is their family? Maxim: It was released late 2019 in America and a few months later in Iran, which surprised me.

Government 72

Government Education Course Ethics 72

Maxim Behar

APRIL 11, 2024

In journalism, there is a golden rule. Just observe the videos shown on international television, if shown at all. If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022. That's the only true measure of success. Maxim: It's not just Bulgaria. Good news, no news.

Television 59

Television System Interviews Travel 59

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. Maxim: Probably yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These are: Improving a client website’s rankings. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192