Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). 2 Rivera, K. Communication vs Communications. link] 3 Communication vs. Communications – Differences Between Master’s Programs. 2024, January 2). MastersinCommunications.com. Merriam-Webster.com.

Communications 52

Communications eBook System Corporate 52

Beyond PR

MARCH 22, 2017

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year.

Branding 70

Branding Brand Guidelines Financial 70

PRSay

FEBRUARY 5, 2018

According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Executives seek to amplify their own voices through “thought leadership.”. It’s up to us as PR professionals to make sure our CEO’s voice, and not ours, shines through in these messages.

Communications 147

Communications Employee Leadership Writing 147

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Five Key Tools for Surviving the Modern Crisis– Ike Pigott, Consultant, Positive Position Media Consulting. Are you ready for a crisis? Ike is a veteran communicator who knows that crisis communications lives and dies by speed. Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Crisis Community Crisis Communications 40

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges. Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles.

Film 80

Film Social Media Storytelling Writing 80

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 15, 2017

Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017. Donny Osmond spoke on how he uses storytelling to reframe his music for those who hear his name and think “I’ll never like this song.”. Still scared to take a stand from your brand’s voice? ” @prtini #SXSW.

Branding 305

Branding Brand Consumer Social Media 305

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 188

Marketing Content Marketing Data Social Media 188

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 40

Social Media Media Storytelling Local 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. One piece of advice for today’s crisis plans?

Branding 160

Branding Brand Film Internal 160

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Jonathan Bernstein | Bernstein Crisis Management, Inc.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Ishmael's Corner

JANUARY 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post A Guide to Understanding China Government Responses When President Trump “Says Stuff” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Government 60

Government Storytelling Communications Publicity 60

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). In this view, you get nuanced pieces to a puzzle, but you never get the whole thing. Brexit: 9 questions you were too embarrassed to ask.

Media 111

Media Journalism Content Marketing Education 111

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 In 2017 it report a £5,784 disadvantage for women.

Publicity 164

Publicity Ethics Community Data 164