2017 Content Marketing Print Writing 
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.
Sword and the Script
APRIL 22, 2017
Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.
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Cision
OCTOBER 10, 2017
Let’s examine three ways of distributing content and how to get them up to date. You can no longer simply email journalists and hope to get coverage online or in print-based media. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. .
Shift Communications
JUNE 8, 2018
off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. Senior Content Strategist.
Communications Conversations
JANUARY 26, 2016
I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off. I can’t help it.
Critical Mention
AUGUST 5, 2018
With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. When she’s not writing you can find her at music festivals, hiking or snowboarding.
Beyond PR
MARCH 6, 2018
The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?
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