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2016 – A Year in Traditional Media

Shift Communications

REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview. Christine Blain, Account Manager. Client: ERA.

Print 60
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

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Behind the Headlines With Adriana Stan

Cision

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. Pictured with the Cummins QSK95 diesel engine). Have a reason.

Meeting 83
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Behind the Headlines With Sharon Ward Keeble

Cision

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. How did you get your start in journalism?

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Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. An inside track to their innovative approach.

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Why Nadiya Hussain’s Great British Baking Show Win Was So Emotional

Mark My Words

This reflected a new attitude towards her mental health issues which she opened about further as she appeared more and more in interviews. What viewers didn’t know was that while Hussain was baking delicious mille-feuille and cheesecakes, she was internally battling debilitating anxiety, racist attacks, and PTSD.