Cision
SEPTEMBER 26, 2017
A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness. Conversion.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.
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The Proactive Report
JUNE 11, 2016
The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”
Sword and the Script
JUNE 11, 2019
Search rankings and SEO. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. Frictionless marketing – content earns more exposure if there are no friction points. Every year, Verizon puts out a cybersecurity study that exemplifies this idea.
Sword and the Script
DECEMBER 22, 2020
PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”. List posts earn more shares.
Cision
JUNE 2, 2017
Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. For content, this included: Listicles. Nieman Lab.
Sword and the Script
DECEMBER 10, 2019
Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. December 2016: One Prediction Each for PR, Content Marketing and Social Media. So, what’s the answer?
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