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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Google Fred Update. Screen: [link].

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. Digital PR training.

Training 119
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Google Fred Update. Screen: [link].

Google 64
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Corporate America Looks to PR for Digital and Social

The Proactive Report

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100
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Corporate America Looks to PR for Digital and Social

The Proactive Report

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100
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Corporate America Looks to PR for Digital and Social

The Proactive Report

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100
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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

” Pew Stateo f the Media 2016. And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. And according to the Department of Labor there are 240,700 PR Specialists employed in the US.