Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Facebook Messenger. It turns out that it was a shrewd move on Facebook’s part.

Skype 120

Skype Facebook Customer Service Google 120

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Facebook, Instagram and YouTube content are now on the Comms Cloud so users can be confident that they are monitoring the complete story across all important channels.

Communications 64

Communications YouTube Instagram Analytics 64

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 83

Tools Comparison Media System 83