Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

Beyond PR

MAY 18, 2016

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. While everyone on your team may have their own specialization, they should be cross-trained in other skill sets.”.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 82

Tools Comparison Media System 82

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Is this the time to pound away on better customer service? These may cover unique product attributes, expertise, pricing or service—or some combination of these. In the PR business, this is often the Holy Grail: measurement. Are there multiple related goals?

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Cision

JANUARY 6, 2016

Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. They can be measured. Will you implement an email newsletter in 2016 or refresh an existing one? You never hear the ROI question come up with email, at least not very often.

Retail 120

Retail Customer Service Software Mobile 120

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? Edelboim has served as Cision’s President of the Americas since December 2016.

Communications 73

Communications Analytics Analysis Data 73

Shift Communications

AUGUST 24, 2016

Consider three seemingly unrelated news events from July 2016. The outbound messaging creates measurable demand for the new services, which feeds into the CRM system. In concert with A/B message testing, Marketing helps customer service predict customer questions and develops materials to more quickly and easily resolve issues.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 90

Social Media Marketing Media Creativity 90

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 92

Data Meeting Measurement Guidelines 92