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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. Is your reputation strong?

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Communicating During a Crisis. Having the media on your side can be especially important when dealing with a crisis situation. lags all other sectors but one (financial). What does that mean?

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. That event showed those leaders what I was talking about, and now Orange County has a real-time, live, 24/7 content management system, and it is the primary way that they share news and information to the media and also to the community.

Ethics 91
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Expert Analysis: Cyber Attacks Are Happening Right Now. Is Your Organization Ready?

Stern + Associates

Cyber threats, including destructive ransomware attacks , trade secret theft and online fraud, and disinformation campaigns, are on the rise, blindsiding some of the world’s most powerful organizations whose leaders mistakenly minimize the threat or assume their systems and data are secure. Let’s say you’re using a Microsoft operating system.

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Behind the Headlines With Alan Caldwell

Cision

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. What are your secrets for crisis communication success? There are two critical steps that must occur during a crisis. How can they overcome them?

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In the past, crisis management was very easy. What is the biggest trend right now? -

Meeting 98