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Cision Moves to Accelerate Pace of Innovation

Cision

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

Practice includes research, planning, content, and measurement, in addition to media channels. Thousands of these documents are published every day on newswires and websites. Thousands of these documents are published every day on newswires and websites. They act as a common, corporate language. It works to be fair.

Industry 153
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text. (NASDAQ: INOD ). That’s totally bad!

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Members of the UNGC are required to submit an annual report, for companies a so-called Communication on Progress (COP), in which they document the progress made in implementing the various goals (e.g., Justus has built his experience from working on various investor relations and corporate communications projects.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 168
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. The second way is with the documentation submission.

Ethics 70
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Halloween Costume Ideas For PR People

ImPRessions - Crenshaw Communications

Simply grab a long brown wig, string of pearls, sensible knit dress, and a flag pin for good measure. Grab a curling iron, a suit (or a hoodie and sandals for the pre-2016 Zuck), and be prepared to explain why you allowed people’s data to be stolen. It’s always good to get in character to enliven your costume. Page Society.

Crisis 85