category 2016 Brand Events Marketing 
Cision
JANUARY 8, 2018
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.
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Beyond PR
JANUARY 9, 2018
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch .
PR 20/20
APRIL 1, 2021
Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.
Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content.
Sword and the Script
MAY 1, 2018
No matter what vertical market you are in, there is no shortage of competition. billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. And more is cropping up seemingly every day.
Beyond PR
JANUARY 16, 2018
Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .
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