Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28

YouTube Advertising Advertising Television 28

Beyond PR

OCTOBER 14, 2016

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. The challenge goes beyond on-air guests.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

OnePitch

DECEMBER 13, 2022

That’s marketing on platforms, marketing on television. You name it, we cover it but, again, with that in-depth analysis.”. [00:02:34] But the problem with that is then you see stuff you’re like, “Hmm, 2016. “We [Digiday] run the gamut when it comes to covering all things digital. 00:02:38] KM: Oh, man.

Pitching 52

Pitching System Video Television 52

Mindful Marketing

MARCH 12, 2021

When we watch a television series, a feature film, or a Broadway show, we know that the actors are not the actual people—it’s a morally-acceptable accommodation that Alec Hill calls “ mutual deceits.” Doing so also may steal a sense of pride from African Americans today. Not necessarily.

Film 74

Film Television Examples Analysis 74

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. A Harvard Business Review article featured a meta-analysis of social media and its impact on business.

Brand 49

Brand Branding YouTube Survey 49

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

Social Media 91

Social Media Marketing Media Creativity 91

PRSay

AUGUST 12, 2016

Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

AUGUST 6, 2019

The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. Anyway, Nasdaq acquired Marketwired in February 2016. I’ve got a soft spot for surveys, studies and data analysis. 4) West Corporation rebrands as Intrado…but who was West?

Marketing 63

Marketing Pitching Corporate Tools 63