Sword and the Script
DECEMBER 20, 2022
PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR
Doctor Spin
JANUARY 16, 2024
2023, December 11). 2023, December 11). 2023, December 11). While their work is primarily in economics, the principles broadly apply to situations where unequal information distribution affects decision-making. 3 Information asymmetry. In Wikipedia. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J.
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Burrelles Fresh Ideas
MAY 9, 2023
According to Ragan’s 2023 Communications Benchmark Report , 33% of respondents said a lack of measurement is one of the things most holding them back from producing better communications. Consumers engage with companies or brands in many different ways—across multiple platforms and channels. But don’t stop there!
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.
Sword and the Script
DECEMBER 26, 2023
Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.
Waxing UnLyrical
MAY 10, 2018
billion by 2023. By positioning its products as a lifestyle extension, Lärabar opens up new ways to connect with consumers and encourage user-generated content. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope.
Ethical Voices
MAY 8, 2023
What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI. The first one that I would call out is culture.
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