Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ .” Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI.

Ethics 52

Ethics Training Financial Survey 52

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. The Qualities of Leadership: Direction, Communication, and Obfuscation. 2023, December 11). Leaders must wield the Sword of Certainty wisely. It grants the leader an extra buffer of power over the uninformed.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52