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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 112
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My 2023 Annual Review

Doctor Spin

Time for my 2023 annual review. This approach has worked well in 2023. In 2023, I’ve been in a position where I’m leading a small group of competent individuals. 2023, November 29). I feel that I’ve matured as an advisor during 2023. 2023, November 17). In 2023, I learned that CrossFit didn’t work for me.

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023. The initial acquisition announcement in January of 2023 touted a 36% premium on the current trading price. Meltwater acquired by private fund MW Investment B.V.,

Software 162
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The K-pop effect: How Blackpink dominates luxury brand partnerships

NewsWhip

Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. engagements.

Brand 78
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 186
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

2023, December 11). 2023, December 11). 2023, December 11). While their work is primarily in economics, the principles broadly apply to situations where unequal information distribution affects decision-making. 3 Information asymmetry. In Wikipedia. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J.

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Gen Z Trends: Sept & Oct 2023

5W PR

Sept + Oct 2023 Newsletter: What’s Up with Gen Z!? Will & Jada Smith Have Been Secretly Separated Since 2016 – Jada Pinkett Smith has revealed the truth about her relationship with Will Smith in her new memoir “Worthy.” Brain isn’t braining – When your brain simply does not want to work as it should.

Trends 78