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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. It was a risky move because it meant disclosing information that had numerous protections around it. It took us a year before the information reached the right people, and we were finally able to highlight what was truly happening.

Ethics 150
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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PR history – prospecting for archival gold

PR Conversations

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. The former Code of Ethics group chairman M. At Bournemouth University, where I was based, IPRA’s archive was held.

Ethics 75
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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web. The PR Ramifications.

Trends 120
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

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PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. International Association of Business Communicators (IABC). Annual cost €200 with a €200 joining fee (waived for 2015).