Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Side note: I don’t think “Agility” existed as it does today until 2015. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Many companies turned off their marketing in March when the pandemic hit our shores. Predictions from PR and martech providers; and. My own predictions. Back to basics.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. Onclusive is developing new ways to measure PR including attribution.

Industry 91

Industry Media Technology Employee 91

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Interactive piece of content. The attributes of interactive content.

Infographics 160

Infographics Data Blogging Mobile 160

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Then be sure to follow marketing influencer Neil Patel’s blog.

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

JULY 20, 2015

I read news sites. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. People and companies trying to game the system. People and companies just looking for a click. Was this really written in 2015? Does he care about his community of readers? I read the newspaper.

Social Media 60

Social Media Blogging How To Media 60