PRSay
APRIL 23, 2024
Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” What has changed are the tools.
Communications Conversations
NOVEMBER 7, 2014
Yep, that was Sarah Panus at Sleep Number (client) who got a recent promotion to senior manager-social and SEO. Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Nice work, SP! Another media member convert.
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Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.
Ishmael's Corner
MAY 17, 2015
Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. As for the storytelling in the microsite, I will give it this. Too Much BOLD type. It’s thorough.
Sword and the Script
DECEMBER 21, 2021
Brad Marley , Chief Storyteller, Yelram Media . 2014: Focusing on a Few 2014 Content Marketing Predictions. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand. Public relations is HOT right now. third party tracking (e.g.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.
Ishmael's Corner
JANUARY 27, 2015
But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Google Strives to Squeeze the Technical Gamesmanship out of SEO.
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