Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It turns out that the high demand for professionals to talk about a certain subject, in multiple sessions, opened doors for middle management employees to speak on behalf of the company.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 96

Social Media Privacy Media Training 96

Katie Paine's Measurement Blog

MARCH 29, 2023

Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics? NASA’s heritage and enduring reputation helped it recover. No doubt because internal silos put walls, and sometimes sidewalks and roads, between the PR teams and the social/digital teams. Recently I went back and reviewed my old “Image Patrol” columns.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Presspage

MAY 11, 2017

Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). Take some time to investigate internally how your colleagues or employees would react in specific situations.

Social Media 79

Social Media Crisis Media Airlines 79

Stephen Waddington

MAY 8, 2018

. #3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. Its credibility come from the human face of its employees. 7 Creating space for cultural graffiti There’s a related point.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University.

Study 99

Study Measurement Survey Education 99

Flatiron Communications

AUGUST 12, 2014

Jay Yarow (@jyarow) August 11, 2014. In her piece “ Uber’s Dirty Tricks Quantified ,” Lyft , a competitor, provided data that: “…shows that Uber employees have ordered and canceled more than 5,000 Lyft rides since last October.” Anyone else? We have enough for a trend, but more the merrier. —

Digg 38

Digg Policies Corporate Company 38

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. ” #6: Stuart Bruce (London, UK).

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. In 2014 we did 13 different conferences; in 2015 we did three. She write, speaks, and advises on internal communication.​. Just not being mentally-awake. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114