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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. E‑Public Relations: Impact and Efficiency. A Case Study.

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For She’s a Jolly Good Fellow. And So Is He

ZudePR

She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. She’s looked out for me, and I her.

eBook 113
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All the 4’s: Droopy Drawers

ZudePR

1 The Power of Communities. I used to work for a PR company. Anyway, harnessing the power of communities is a great way to bring your light from behind a bushel and out into the open. For two years I went from strength to strength and in 2014 was the first (adopted) Scot home at the Berlin marathon in 2 hours 43 minutes.

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Hope to see you again this year for another terrific event!

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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Ale Iraheta (@airaheta2305) February 4, 2014. Do you know what Feb. Go on, guess, I’ll wait… It was #measurePR’s 4th birthday!

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Monday Roundup: Planning Mode

Waxing UnLyrical

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. Then go fill out that calendar. And some of them don’t even cost money! Based in the Washington, D.C.,

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28 Observations from 28 Months as a Solo PR

ZudePR

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Sharing, and doing.