Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

DECEMBER 12, 2017

This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 20) A new focus on marketing efficiency.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Waxing UnLyrical

AUGUST 1, 2016

I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. I founded ep communications in 2014 after seven years of working for trade associations and think tanks. What tip(s) would you give those starting on the road to Superhero-level Social PR?

Course 0

Course Television LinkedIn Banking 0

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 13

Technology Software Company Marketing 13

Flatiron Communications

OCTOBER 8, 2014

Fortune’s Dan Primack recently set tongues-a-waggin by cutting down to size New York City’s normally ebullient tech community with a piece titled “Are we done yet with New York tech hype?” danprimack (@danprimack) October 2, 2014. ” Dear New York: Are we done yet with your tech hype? Glimpse Profile.

Community 31

Community Video Instagram Banking 31

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98

Flatiron Communications

OCTOBER 8, 2014

Fortune’s Dan Primack recently set tongues-a-waggin by cutting down to size New York City’s normally ebullient tech community with a piece titled “Are we done yet with New York tech hype?” — danprimack (@danprimack) October 2, 2014. ” Dear New York: Are we done yet with your tech hype? Glimpse Profile.

Community 28

Community Video Instagram Banking 28

Waxing UnLyrical

MARCH 11, 2015

Eric Wittlake (@wittlake) January 7, 2014. ” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank. In a #measurepr chat last year, participants vetted some of the issues stemming from lack of role definition: A1. Many don’t understand PR or its value.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Those two companies – former rivals and among the biggest in the market – merged in 2014.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 200

Writing Communications Marketing B2B 200

Melissa Agnes

MARCH 28, 2016

A recent example of this was the Ebola crisis of 2014. Then, in the summer of 2014, it was announced that two American missionary doctors, who had contracted the viral disease, would be brought back to the US to be cared for at Emory University Hospital. The escalation of Fearbola. This is human nature.

Crisis Management 100

Crisis Management Crisis Viral Community 100