ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.
Cision
APRIL 4, 2016
Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.
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MaccaPR
NOVEMBER 19, 2014
What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing? Always: #LikeaGirl. We love it! Pantene: #ShineStrong. Dove: Patches Campaign.
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?
Waxing UnLyrical
AUGUST 19, 2015
They provide a common language for comparison purposes. billion unique visitors read about the Redskins’ training camp in 2014. Advertising Value Equivalency (AVE). PR standards define what needs to be measured. Think about that number again. billion—more people than live in our world, based upon a recent Census estimate.
Sword and the Script
DECEMBER 5, 2017
Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. 2) Case Study: The Dojo American Karate Centers.
Sword and the Script
DECEMBER 20, 2022
This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2014: Focusing on a Few 2014 Content Marketing Predictions. AI writes the editorial calendars.
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