2014 Advertising Comparison Measurement 
Sword and the Script
OCTOBER 8, 2019
Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.
Cision
JULY 25, 2016
By design (which Facebook, Instagram and Twitter alter with algorithms), advertising and promotion on these platforms is a common tactic for communication and marketing professionals to get a tangible amount of scale and the appropriate type of interaction. Measurement enables adaptability. Thoughtful measurement.
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Sword and the Script
DECEMBER 20, 2022
The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. A reset on advertising spend. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University.
Waxing UnLyrical
AUGUST 19, 2015
Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Advertising Value Equivalency (AVE).
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?
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