ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 97

Agency Trends Marketing Survey 97

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 196

Marketing Content Marketing Data Social Media 196