ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.
Cision
APRIL 4, 2016
Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.
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Sword and the Script
OCTOBER 8, 2019
Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. If you spend $3,000 per month and get 7,000 visitors that works out to about.43 43 cents per click.
Cision
JULY 25, 2016
By design (which Facebook, Instagram and Twitter alter with algorithms), advertising and promotion on these platforms is a common tactic for communication and marketing professionals to get a tangible amount of scale and the appropriate type of interaction. The transition from superuser to supernova.
Communications Conversations
JULY 18, 2017
Musically (launched in 2014) now has: 200 million registered users. Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users). But, full-blown advertising options aren’t in cards just yet.
Sword and the Script
DECEMBER 20, 2022
This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2014: Focusing on a Few 2014 Content Marketing Predictions. AI writes the editorial calendars.
MaccaPR
NOVEMBER 19, 2014
What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing? Always: #LikeaGirl. We love it! Pantene: #ShineStrong. Dove: Patches Campaign.
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