Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Here are a few ways to do this: 1.
Critical Mention
JUNE 29, 2018
Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).
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Waxing UnLyrical
JANUARY 24, 2013
How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Take Waze for example. With more than 18.5
Rock the Status Quo
APRIL 23, 2015
You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning. The idea was brilliant – I learned of it in Mack Collier’s book, Think Like A Rock Star (2013).
Mindful Marketing
JULY 15, 2015
Every brand must have a crisis communications plan. ” Every good PR team will have some kind of crisis communications in queue, and revisit it yearly to ensure it remains applicable and current in our constantly changing business and communications environment. You have to plan for the worst.”
PR 20/20
AUGUST 22, 2017
Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Why do we need a blog? What is the ROI of social?
Cision
DECEMBER 14, 2015
In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. The purpose of this post is to talk about optimizing your social networks so that stakeholders can effectively pull messages from them in a crisis.
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