Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JUNE 8, 2016

Despite social backlash, it’s important to keep in mind that 2016 wasn’t the only year a major headliner was cancelled or New York found itself under heavy rains. In 2013, Kings of Leon didn’t get to play opening night, and last year was a muddy mess. This was, however, the first year all three days were sold out.

Local 120

Local Reddit Crisis Communications Crisis 120

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. Note: this challenge does not solely apply to law enforcement, but is a crisis management challenge that every organization needs to be prepared to face.

Crisis 100

Crisis Crisis Management Video Conference 100

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. One of the issues she addresses pertains to being where your community is, and you won’t know that until you try!

Interviews 105

Interviews Ethics Government Internal 105

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. For any post that you put on Facebook, Twitter, Instagram, etc., Conclusion.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

PR Conversations

OCTOBER 21, 2011

Response problematic in one area: social media. In the most recent edition of his book Ongoing Crisis Communication , W. Timothy Coombs describes the “increasingly important” role of social media for issues management and as a channel for responding to public questions and sharing information. 1, Article 6).

Publicity 40

Publicity Conference System Privacy 40

MaccaPR

SEPTEMBER 14, 2015

6 - Watch For Red Flags on Social Media and Beyond. Hutton suggests requesting that a celebrity share their social media codes, so your company can delve into how they use Facebook and other social channels before signing. “Is Will he or she refuse and if they do, is that refusal a red flag for you?

Brand 48

Brand Branding Crisis Social Media 48