Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. The best part?

Airlines 120

Airlines Storytelling Local Travel 120

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Donate the rest to local charity projects. Authenticity is key to successful PR.

Local 120

Local Agency Policies Travel 120

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Of course, those in public relations will pay attention to the product flops it will feature, like Colgate beef lasagna , Harley Davidson perfume, and, of course, new Coke. But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies are capable of failure.

Retail 168

Retail Course Local Brand 168

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52