article thumbnail

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

article thumbnail

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

article thumbnail

The evolution of mainstream media and the need for every company to become a media company

Presspage

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” Brands who understand these two sides of the same storytelling coin are going to prosper. ” Jeff : “I’m good with demise, and I blame the Associated Press.

Company 111
article thumbnail

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Meeker calls out the use of edited and curated images as a means of storytelling. billion daily active users.

Report 81
article thumbnail

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). She encourages everyone to have a print edition alongside Merriam Webster’s. #11

Marketing 251
article thumbnail

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. doing improv comedy on the side.