The Hoffman Agency

FEBRUARY 28, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Of course, it doesn’t hurt that the company happens to be a mega brand. They currently have close to 1 million clients across 70 countries and offer localized app solutions in six different languages.

Pitching 28

Pitching Media Local Writing 28

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. counterparts. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Communications Video Reputation 87

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. I am now a senior media relations manager at the University of St.

Media 112

Media Journalism Report Video 112

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.”

Transportation 122

Transportation Social Media Corporate Agency 122

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Rich started PRexamples.com in January 2012. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. More generally, I would never disclose something that undermined trust.”

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Today, social media doesn’t raise eyebrows the way it used to. Brands know that these channels need to be a part of our communication spectrum. And that was just the first step in the process! ” Etc.

Strategy 40

Strategy Case Study Community Creativity 40