tag pr-measurement 
5W PR
NOVEMBER 28, 2018
While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.
Waxing UnLyrical
JANUARY 24, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?
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Communications Conversations
APRIL 21, 2015
Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Sure, they’re having to deal with a few issues via PR/social media channels. Remember the last time Target “took a big PR hit?” What’s the one social platform that’s seeing massive engagement for brands?
Waxing UnLyrical
AUGUST 27, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Maybe less than 10%.
Stephen Waddington
NOVEMBER 19, 2017
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. 14 Trump cycle.
Waxing UnLyrical
OCTOBER 1, 2010
As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 It was fun.
Waxing UnLyrical
NOVEMBER 18, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.
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