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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Users can track and share media mentions on the go. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data.

Reddit 178
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Behind the Headlines with Meredith Lejeune

Cision

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people.

Analytics 227
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”. 47% said “in-person company/team meetings.”. Email open rates course. Yes and yes.

Survey 81
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Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228