State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?
Shift Communications
MAY 11, 2017
Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.
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