article thumbnail

The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 264
article thumbnail

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Disputes across the horizon: arbitration in the United Arab Emirates

Practical Law Construction

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. The Abu Dhabi Court of Cassation ’s rulings adopt the same approach (for example, see petition 679-2010 ). The potential liability of arbitrators and experts practising in the region.

article thumbnail

Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. Public relations excellence 2010. Public relations excellence 2010. A meta-analytic review. Dead of Winter (Short Film, 2014).

article thumbnail

An open thank you letter to AMEC's Barry Leggetter

Stephen Waddington

Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others. Members include public relations agencies, leading not for profits, governments, and global corporations. Eight years later that number has fallen to around 18%.

article thumbnail

How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115
article thumbnail

PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”