2010 2016 Internal International 
PRSay
OCTOBER 24, 2018
Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91
Sword and the Script
JULY 7, 2020
Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR.
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Stephen Waddington
JUNE 12, 2018
Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others. Members include public relations agencies, leading not for profits, governments, and global corporations. Eight years later that number has fallen to around 18%.
Doctor Spin
JANUARY 16, 2024
Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. Public relations excellence 2010. Public relations excellence 2010. A meta-analytic review. Dead of Winter (Short Film, 2014).
Sword and the Script
NOVEMBER 12, 2016
When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.
Burrelles Fresh Ideas
MAY 9, 2023
For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”
PR Conversations
NOVEMBER 27, 2015
Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. See the full and final text of my presentation here.
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