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Prezly

Frederik Vincx

Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. And later creating an inbound sales engine via content marketing and conversion optimization. Highlights Bootstrapped to 7 figures annual recurring revenue.

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

We are creators, storytellers and writers. For Swifties of a certain age, the image of Kanye West interrupting Swift’s acceptance speech at the 2009 VMAs is unforgettable, but she came back stronger than a 90s trend. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. She graduated in 2009 and then started teaching at Stockton University in New Jersey. What else should I be doing to help students excel?

Education 150
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PR Is As PR Does

Waxing UnLyrical

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Read All About It! Wanna Subscribe?

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Here are three. Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Great post Shonali! Tell me a story and Im yours. Wanna Subscribe?