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Page report highlights management communications opportunity

Wadds Inc.

Bowen originally observed this dynamic in a 2009 study. The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Authenticity and value are key components of an effective PR strategy to engage this generation. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68. 3 Smith, R.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Some people swore by this strategy. And I’m sure it won’t be the last time this “strategy” is used. My advice to brands: Stick to your strategy. Not at all.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. I used the G.I.

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What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. To do that, I need to backtrack a little.

Ethics 75
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Growing my blog has been all about…

Communications Conversations

During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. There’s no doubt that’s why I started this blog eight years ago in 2009. Fun post to write.