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Behind the Headlines With Ted Meyer

Cision

In times of crisis, are you able to think on your feet? I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What drew you to the PR industry?

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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways. All of this is not a working model.

Ethics 69
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Is It Right to Sell Others Short?

Mindful Marketing

Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. A half year later my employer was acquired.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis. Engage Publishers as Opinion Leaders.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. It’s important to note that inMotionNow is my client, but I’ve chosen to write about the study because I muse about creativity on these pages often, and believe this study has value for my community (see disclosures ).