PRSay
AUGUST 11, 2021
Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.
Onclusive
FEBRUARY 22, 2018
AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. How do you see these elements working together and how important is it to integrate your efforts?
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Sword and the Script
APRIL 2, 2024
The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.
PRSay
FEBRUARY 19, 2021
The following article first appeared in the February 2008 issue of PR Tactics. Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Counsel to senior management.
Cision
FEBRUARY 25, 2016
In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.
PRSay
JULY 31, 2019
I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Pew Research says newsroom employment has dropped 25 percent since 2008. And one reflection I frequently have is, “What are the bastards hiding?” The Washington Post is expanding its investigative reporting team.
Doctor Spin
MAY 30, 2023
Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.
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